Cédric HANON

MARCOM & CHANGE ENGAGER

49 years, single, 1 child

Trilingual ›  FR - NL - EN

rue de Spontin 77, 5360 NATOYE

cedric.hanon@goodswitch.be
+ 32 479 744 809  

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MAIN COMPETENCIES

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Impactor

 

translating business objectives in marcom targeted actions.

Swiss army knife

 

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strategist, team exciter, hands on, excel magician, humorist.

Systemic thinking

 

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to picture challenges and opportunities

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EDUCATION & TRAININGS

  • Prosci® Certified Change Practitioner Nexum

2022

  • Digital marketing › E-net Business

2020

  • Community management › ICHEC Enterprise

2017

  • Media training & crisis communication › Expert academy

2015

  • Project Management › Davoise

2012

  • Master in cognitive psychology › ULB

1997

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EXPERIENCES as freelance

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​LARCIER - INTERSENTIA

Communication Program Manager (1 year mission)

Development and roll-out of internal communication strategy to support cultural and business transformation

 

2021-2022

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​BPOST GROUP

Communication Program Manager (8 months mission)

Coordination of marketing, business activation, internal communications, & employer branding campaigns for the exceptional sponsoring of UCI 2021 World Championship by bpost Group and its European entities

 

2021

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​GOODMAN

Marketing & Communication Director for Continental Europe (2 years mission)


2018-2020

  • Definition of marketing & communication strategy and budget 

  • Development and roll-out digital campaigns across CE

  • Management of marketing teams across 10 countries (12 FTE) 

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​GSK

Internal Communication Program Manager (1 year mission)​ 

 

2017

  • Organisation of a global event for 150 executives + a digital version for 450 employees on the evolution of stakeholders engagement regarding vaccination topic

  • Definition & launch of the internal communication plan for the Medical department  

EXPERIENCES as employee

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​AXA

Communication Manager (5 years)

2009-2016

  • advised the CEO and CMO on internal and external positioning 

  • coordinated communications of transformation programs and reorganizations 

  • coordinated daily newsroom with marketing, sales, HR, and group communication 

Change Manager (1 year)

Talent Manager (2 years)

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ACV-CSC

HR Coordinator

2006-2008

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NASHUATEC - RICOH

Consultant in Document Management Solutions

2000-2005

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PERSONAL PROJECT

GOODSWITCH

Founder

 

2020

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​developed and launched goodswitch.be, an innovative B2B2C platform to embark individuals and companies in a virtuous circle to recapture 200% of the CO2 we all emit by planting trees

OTHER INFO

  • Trilingual : French native, very good command of English and Dutch (daily practice)

  • Advanced level in digital marketing, expert level in Microsoft Office 

  • Comedian, moto, cinema