Cédric HANON
MARKETING & COMMUNICATION STRATEGIST
49 years, single, 1 child
Trilingual › FR - NL - EN
rue de Spontin 77, 5360 NATOYE
cedric.hanon@goodswitch.be
+ 32 479 744 809
MAIN COMPETENCIES
Impactor
translating business objectives in marcom targeted actions.
Swiss army knife
strategist, team exciter, hands on, excel magician, humorist.
Systemic thinking
to picture challenges and opportunities
EDUCATION & TRAININGS
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Prosci® Certified Change Practitioner › Nexum
2022
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Digital marketing › E-net Business
2020
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Community management › ICHEC Enterprise
2017
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Media training & crisis communication › Expert academy
2015
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Project Management › Davoise
2012
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Master in cognitive psychology › ULB
1997
EXPERIENCES
LARCIER - INTERSENTIA
Communication Strategist
Development and roll-out of internal communication strategy to support cultural and business transformation
< 10/2021
BPOST GROUP
Brand Strategist
Coordination of international external and internal communications activities linked to the exceptional sponsoring of UCI 2021 World Championship by bpost Group and its European entities
2021
GOODMAN
Marketing & Communication Director for Continental Europe
2018-2020
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defined marketing & communication strategy and budget
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developed and rolled out digital campaigns across CE
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managed marketing teams across 10 countries (12 FTE)
GSK
Corporate Communication Strategist
2017
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organized a global event for 150 executives + a digital version for 450 employees
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defined & launched communication plan for the Medical department
AXA
Corporate Communication Manager
2011-2016
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advised the CEO and CMO on internal and external positioning
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coordinated communications of transformation programs and reorganizations
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coordinated daily newsroom with marketing, sales, HR, and group communication
Senior Change Manager
2011
IT Talent Manager
2009-2010
ACV-CSC
HR Coordinator
2006-2008
NASHUATEC
Business Development Manager in IT Document Management Solutions
2004-2005
IT Consultant in Document Management Solutions
2000-2003
ECONOCOM
IT Service Engineer detached by SmithKline Beecham (GSK)
1999
SYNAPS
IT Trainer detached by the European Commission
1998
UNIVERSITE LIBRE DE BRUXELLES
Research Assistant at the Laboratory of Experimental Psychology
1993-1997
PERSONAL PROJECT
GOODSWITCH
Founder
2020
developed and launched goodswitch.be, an innovative B2B2C platform to embark individuals and companies in a virtuous circle to recapture 200% of the CO2 we all emit by planting trees
OTHER INFO
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Trilingual : French native, very good command of English and Dutch (daily practice)
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Advanced level in digital marketing, expert level in Microsoft Office
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Comedian, moto, cinema